BAREFOOT X NFL
adaptive, point of sale, + social
Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.
summary
Barefoot Wine is the Official Wine Sponsor of the NFL.
I worked on six projects for the Barefoot X NFL collaboration.
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Countdown to Kickoff Email Newsletter
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Texas Local Sweeps POS for Houston and Dallas (coming soon)
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2024 NFL Digital Adaptive Assets
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GoPuff Digital Assets
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Chicago Bears Billboard
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Barefoot X BandWAGon
Countdown to Kickoff
Email Campaign
To launch the start of the football season, I designed the email campaign sent to all Barefoot subscribers.
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The turnaround time was less than a week for the entire process, from briefing to inbox delivery.
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Directing Designer: Gregory Sparks
Designer: Felicity Andrews
Project Manager: Lauren Love
2024 NFL Digital
Adaptive Assets
​​​Designer: Felicity Andrews
Account Manager: Lauren Love
As the start of football season approached, the Barefoot brand and various teams had asked for new digital assets to use throughout the next few months.
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I designed assets for email headers, digital use, and in-stadium use. ​​
GoPuff Digital Assets
​​​Designer: Felicity Andrews
Account Manager: Esteban Riveras
The GoPuff brand asked for 10 assets to use this football season. I adapted a design from the previous year and updated the copy.
Chicago Bears Billboard
​​​Designer: Felicity Andrews
Account Manager: Lauren Love
The Chicago Bears asked for a billboard design to use for a specific billboard on the freeway. I designed the billboard based on the details given to us.
BFC X BandWAGon
Directing Designer: Gregory Sparks​​​
Designer: Felicity Andrews
Account Manager: Lauren Love
As part of its sponsorship of the NFL WAGS (Wives and Girlfriends) group, Barefoot hosted a box suite and collaborated with the ultimate G.O.A.T., Simone Biles. I was responsible for designing the subscriber emails and the website header for this initiative. This project was highly time-sensitive, with a Friday afternoon briefing and a Monday noon deadline for deliverables.
