VIBE TWISTED SIPS

ACTIVATION STRATEGY

SUMMARY

The ViBE team wanted to expand its presence and brand. To start, we explored new structure options. We followed four pilars on where we wanted to

MY ROLE

I designed digital assets including static web banners and display ads, primarily for online retailers like GoPuff and Hy-Vee. These projects often moved quickly and independently, where I collaborated directly with an account manager from kickoff through delivery. I also contributed to long-form content such as branded blogs; laying out copy, selecting imagery, and working closely with a creative director and the brand team to maintain consistency and tone.

WEB BANNERS & BLOG SPOTS | ILLUSTRATOR & FIGMA

MY ROLE | Designer

DIRECTION BY | Marcella Oglesby, Executive Creative Director

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.