COLOR AUDIT
VMC DRINKS
SUMMARY
VMC Drinks is expanding its beverage line with two new flavors, to be released about a year apart. To support this, they required a color audit to help determine the most suitable color associations for each flavor. The Tamarind flavor, officially launched as Tamarindo, was released in late April 2025, while Cucumber Lime is scheduled to launch in 2026.
MY ROLE
As a Designer, I worked with an Associate Art Director and conducted visual explorations for Tamarind and Cucumber Lime. I did a brief category and competitor analysis finding market trends for Tamarind and Cucumber Lime. I put the colors into mockups and created a presentation with my findings and suggestions.
The colors continued to develop after my internship concluded.
COLOR STRATEGY • TREND RESEARCH • MOCKUPS • PRESENTATION DECK DESIGN | ILLUSTRATOR • INDESIGN
MY ROLE | Designer
DIRECTED BY | Eric Le, Associate Art Director
Disclaimer: All photographs and images featured for Tamarindo are sourced from the VMC website and Instagram. I do not claim ownership or authorship of them. My contributions are limited to the can mockups and the color audit presentation.
Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.
© E. & J. Gallo Winery