SOCIAL MEDIA

FLUER DE MER, STARBOROUGH, MARK WEST & MORE

OVERVIEW

While Gallo oversees a portfolio of over 150 brands, only select labels are managed in-house for social media. For those brands, designers collaborate closely with account managers and the social team to develop engaging content. Designers are briefed on each piece’s intent, then either curate or create visuals accordingly.

MY ROLE

I led social content design for Fleur de Mer and Starborough, and later became the sole designer for Mark West. I also supported brands like Estancia, Clos du Bois, and Bev as needed. My work included curating visuals using existing brand photography, sourcing stock imagery, and designing original assets. I created a range of content including Instagram posts, Stories, Reels (video and motion graphics), Facebook resizes, and occasional Pinterest graphics—ensuring every piece was tailored to the brand voice and platform specifications.

DIGITAL DESIGN | ILLUSTRATOR, PHOTOSHOP, AFTER EFFECTS, PREMIERE PRO, & FIGMA

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.