HOUSE IN FLAMES
escape the flame
visual identity
print design
advertising
collaborating
the brief
Develop diverse design elements to establish a unified brand image for a game, encompassing the creation of a compelling name and logo, designing the game's packaging, crafting a rulebook template, and conceptualizing an engaging advertising campaign. These elements will work together to communicate the essence of the game and captivate its audience.
the solution
House in Flames adopts a vibrant and daring brand persona to appeal to adolescents and young adults. The box illustration is designed to attract attention from passersby in stores, while the bold typeface reflects the game's dynamic concept.
Welcome to House in Flames: a cooperative board game where you have to work together with other players to prevent a house from catching fire. This game is intended to teach players about the ways common household appliances can catch fire and how to prevent it from happening.
You play as members of a family who have many household appliances that can be dangerous if left alone for too long. These appliances are scattered around the two-story house and must be taken care of before they catch fire. The goal of the game is to fix as many appliances as you can and stop all fires that are caused. The game is lost if five appliances are destroyed.
SEEING THE FLAME
The game box for House in Flames showcases a contemporary illustration style portraying a house and trees, with additional illustrative details along the edges that enhance the game's narrative. The box's color scheme aligns with the visual identity established for the game.
SPREADING THE FIRE
House in Flames advertisements consist of posters designed for city-wide display, either as a set or individually. Each poster features a simplistic style with illustrations and quotes, complemented by corresponding social media posts for online promotion.
PLAYING WITH FIRE
The game's instruction manual provides comprehensive guidance, with a layout resembling rooms, reflecting the house motif of the gameplay. Its color scheme aligns with that of the game box and advertisements for consistency across all materials.
color palette
HEX: 085364
HEX: BD1A1A
HEX: E7D2BD
HEX: E8DECB
HEX: E26430
typography
