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THE GILDED
BOOKSHELF HOTEL

boutique hotel

brand identity

research

campaign design

print design

package design

the brief

Intertwine metaphors into at least three advertisements for consistent visual representation and to push the brand's story and mission even further. 

the solution

The Gilded Bookshelf Hotel is a literary haven for guests aged 25–38, targeting readers, travelers. and those seeking unique memories. The branding is an art deco aesthetic, employing colors commonly associated with the style. Mono-line work was utilized in the primary advertisements to further evoke the art deco essence. 

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NOVEL MARKETING

The marketing campaign creatively showcases The Gilded Bookshelf Hotel's essence and style across multiple mediums, including posters, subway, airport ads, and billboards. Through eye-catching visuals and persuasive messaging, I aimed to attract travelers and leave a memorable impression, encouraging them to choose our hotel for their accommodation needs.

three poster mockup

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BEYOND THE PAGE

The brand collateral for The Gilded Bookshelf includes a branded credit card, unique key cards with literary quotes, and its own line of wines. Continuing the literary theme, other materials like door hangers and matchboxes serve as memorable souvenirs for guests.

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