THE GILDED
BOOKSHELF HOTEL
boutique hotel
brand identity
research
campaign design
print design
package design
the brief
Intertwine metaphors into at least three advertisements for consistent visual representation and to push the brand's story and mission even further.
the solution
The Gilded Bookshelf Hotel is a literary haven for guests aged 25–38, targeting readers, travelers. and those seeking unique memories. The branding is an art deco aesthetic, employing colors commonly associated with the style. Mono-line work was utilized in the primary advertisements to further evoke the art deco essence.
NOVEL MARKETING
The campaign for The Gilded Bookshelf Hotel features bold visuals and messaging across posters, subway, airport ads, and billboards, designed to attract travelers and leave a lasting impression.
BEYOND THE PAGE
The brand collateral for The Gilded Bookshelf includes a branded credit card, unique key cards with literary quotes, and its own line of wines. Continuing the literary theme, other materials like door hangers serve as memorable souvenirs for guests.
THE STORY UNFOLDS
The annual report provides stakeholders with comprehensive insights into the hotel's financial status, ongoing developments, and upcoming initiatives across its 58 pages. It presents this information in a visually appealing manner utilizing a 10 column grid to allow for variety across the pages. The annual report also incorporates imagery to enhance understanding and engagement.
a little more about the project
concepting
I knew I wanted this hotel to have a 1920's Art Deco inspired aesthetic, so I made a moodboard pulling inspiration from posters, interiors, and furniture.
sketching
Once I had an idea on what I wanted my pieces to look like, I began sketching logos, poster ideas, and whatever else I planned on creating.
designing
I began designing posters, logos and other materials in Illustrator and made the annual report in InDesign. I printed everything out to have tangible materials to present to the class.
