GOOD N NATURAL
SUMMARY
Redesign packaging and logo for three wheat-based products to better connect with a younger demographic. Make the brand more current and recognizable while staying rooted in its natural food identity.
SOLUTION
To reach a modern audience (ages 25–35), I introduced a clean sans-serif logo, a simplified color palette, and distinct visual elements for each product.
LOGO DESIGN • PACKAGE DESIGN | ILLUSTRATOR • PHOTOSHOP
THE START OF SOMETHING NEW
I redesigned packaging for three core products: Wheat Germ, Wheat Bran, and Cream of Wheat. The visual system uses a repeated wheat shaft motif to reinforce product identity and unify the product line, while allowing each package its own visual identity.
OUT WITH THE OLD, IN WITH THE NEW
The original logo and packaging felt outdated and lacked presence on the shelf. The redesign introduces stronger contrast, clearer hierarchy, and a resealable pouch format to improve both usability and shelf appeal. These updates reflect both a visual and functional improvement.
MY ROLE | Designer (School Project)
