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SUMMARY

Redesign packaging and logo for three wheat-based products to better connect with a younger demographic. Make the brand more current and recognizable while staying rooted in its natural food identity.

SOLUTION

To reach a modern audience (ages 25–35), I introduced a clean sans-serif logo, a simplified color palette, and distinct visual elements for each product. 

LOGO DESIGN • PACKAGE DESIGN | ILLUSTRATOR • PHOTOSHOP

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THE START OF SOMETHING NEW

I redesigned packaging for three core products: Wheat Germ, Wheat Bran, and Cream of Wheat. The visual system uses a repeated wheat shaft motif to reinforce product identity and unify the product line, while allowing each package its own visual identity.

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OUT WITH THE OLD, IN WITH THE NEW

The original logo and packaging felt outdated and lacked presence on the shelf. The redesign introduces stronger contrast, clearer hierarchy, and a resealable pouch format to improve both usability and shelf appeal. These updates reflect both a visual and functional improvement.

MY ROLE | Designer (School Project)

VIEW MORE WORK!
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