GOOD N NATURAL
SUMMARY
Redesign packaging and logo for three wheat-based products to better connect with a younger demographic. Make the brand more current and recognizable while staying rooted in its natural food identity.
SOLUTION
To reach a modern audience (ages 25–35), I introduced a clean sans-serif logo, a simplified color palette, and distinct visual elements for each product.
LOGO DESIGN • PACKAGE DESIGN | ILLUSTRATOR • PHOTOSHOP
NEW LOOK, SAME TASTE
I redesigned packaging for three core products: Wheat Germ, Wheat Bran, and Cream of Wheat. The visual system uses a repeated wheat shaft motif to reinforce product identity and unify the product line, while allowing each package its own visual identity.
THE BEFORE & AFTER
The original logo and packaging felt outdated and lacked presence on the shelf. The redesign introduces stronger contrast, clearer hierarchy, and a resealable pouch format to improve both usability and shelf appeal. These updates reflect both a visual and functional improvement.
MY ROLE | Designer (School Project)
