Good N Natural
New Look, Same Great Taste
SUMMARY
Redesign the logo and packaging system for a line of three wheat-based products to better connect with a 20–30-year-old audience. The goal is to modernize the brand’s visual presence, improve shelf impact, and create a cohesive system that feels current, and recognizable
Solution
To engage the target demographic, I evolved the brand with a clean sans-serif wordmark and a refined, simplified color palette that matched the category of the products. The packaging was restructured with clearer hierarchy and more intentional spacing, allowing key information (product name, benefits, and ingredients) to stand out at a glance.
Each product has its own distinct color cue for easy differentiation, while the overall system remains cohesive across the line. The result is a visually cleaner, more functional packaging suite that feels modern on shelf.
Deliverables
Logo, Packaging
My role
Felicity Andrews, Designer
