GOOD N NATURAL
new look same great taste
logo design
package design
the brief
Revamp the package design for three wheat products and develop a modernized logo. The redesign should target a younger demographic, enhancing appeal and relevance to a new audience.
the solution
To appeal to a younger demographic aged 25–35, I introduced brighter and bolder colors and utilized sans-serif typefaces for a modern touch in both the logo and package text. Furthermore, I created a wheat illustration to distinctly represent the product's identity.
DESIGNING FOR A CLIENT
The project's final package design underwent numerous revisions following client feedback, with the chosen logo being their preferred option. Furthermore, they requested a consistent layout for the various products, only altering the color scheme for each individual item.
DESIGNING FOR CREATIVE QUARTERLY
For Creative Quarterly's 72nd issue, I submitted an original package design featuring a rounded sans-serif logo and leaf motif. I used a wheat pattern and clear windows on the bottom of each pouch for product visibility and cohesion.
CLIENT LOGO
CQ 72 LOGO
PREVIOUS BAG DESIGNS AND LOGO
