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GOOD N NATURAL

new look same great taste

logo design

package design

the brief

Revamp the package design for three wheat products and develop a modernized logo. The redesign should target a younger demographic, enhancing appeal and relevance to a new audience.

the solution

To appeal to a younger demographic aged 25–35, I introduced brighter and bolder colors and utilized sans-serif typefaces for a modern touch in both the logo and package text. Furthermore, I created a wheat illustration to distinctly represent the product's identity.

DESIGNING FOR A CLIENT

The project's final package design underwent numerous revisions following client feedback, with the chosen logo being their preferred option. Furthermore, they requested a consistent layout for the various products, only altering the color scheme for each individual item.

DESIGNING FOR CREATIVE QUARTERLY

My submission to Creative Quarterly's 72nd issue featured the original package design I created, highlighting my favorite logo design with its rounded sans-serif font and leaf motif. To ensure both uniqueness and cohesion across products, I strategically incorporated the wheat pattern and clear window in various placements. The clear windows are on the bottom half of all the pouches in case of the product settling while in shipment. 

CLIENT LOGO

CQ 72 LOGO

PREVIOUS BAG DESIGNS AND LOGO

PROCESS

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