WINE LABELS
innovation
Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.
summary
When GALLO seeks to create a new wine or when companies approach GALLO to create the juice, the Creative Department often create the new labels. Depending on the charter, the label design stage can be two weeks, while others can last two months.Each charter goes through multiple rounds of revisions and critiques, ensuring the team brings the best work forward as it goes up the chain of command.
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While at GALLO, I was apart of three innovation charters.
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Sonoma— California Wine
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Vouvray— French Wine
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Arch Rival— Private Label
SONOMA CHARTER
gravel cap + strath
A new wine brand was explored and created, with the grapes coming from Sonoma County of California. While on the team, I created a range of unique label designs for the two brands Gravel Cap and Strath. Labels from each went through the revision process while one label from Gravel Cap made it to the executive team. ​
design team
Five designers were selected to design labels for this project. All work below are my own label designs that I brought to the team.
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Innovation Lead/Design Director: Olen Amelia
Designers: Andrew Dowd, Chelsea Nobbs, Ethan Niemeyer, Felicity Andrews, Olen Amelia
VOUVRAY CHARTER
illustrations + label designs
As part of a new French wine, I was on the team to create a handful of materials to launch the brand. This brand had many names and territories designers were working on.
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Full scope of work coming soon
design team
Six designers were selected to design labels for this project. All work below are my own label designs (unless stated), that I brought to the team.​​
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Innovation Lead/Design Director: Chelsea Nobbs
Designers: Bekah Van Vilet, Chelsea Nobbs, Ethan Niemeyer, Felicity Andrews, Kassidy Edeal, Laura Everest
ARCH RIVAL
private wine label
Publix approached GALLO to design a private label wine. The company gave us a design brief of what they would like to see in the design. They wanted a Cabernet Sauvignon, Chardonnay, and Pinot Noir.​
design team
Six designers were selected to design labels for this project. All labels shown are my own designs that I brought to the team.
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Design Director: Paulina Showalter
Designers: Bekah Van Vilet, Ethan Niemeyer, Felicity Andrews, Jordi Camps, Kassidy Edeal, Morgan Buschman
Project Manager: Greta Rider
