top of page

LEARNING LEGACY

non-profit advocating for teachers & education

brand identity

print design

merchandise design

event design

the brief

Craft a compelling campaign for an under-recognized cause, aiming to inspire advocacy and support among people through visually engaging materials.

the solution

Learning Legacy is a non-profit that provides a platform for individuals within multibillion-dollar industries to address the issue of underpaid and undervalued educators by supporting classrooms and schools financially. This non-profit was created myself to address the gap in education. 

AN IMPACTFUL AFFAIR

To promote Learning Legacy, a gala was organized to raise awareness about the cause. The event aimed to draw individuals from various multi-billion dollar industries to the gala. Several collateral items were created for this occasion, including name tags featuring attendees’ names, titles, occupations, and represented industries through icons and colors. Banners with the organizations icons were designed that would be seen throughout the venue. Additionally, invitations with RSVP cards and agenda cards for table placement during the event were designed.

Lanyard 4.jpg
Lanyard 2.jpg
T-Shirt Mock-Up Front.jpg
Tote Bag.jpg

MERCHANDISE WITH PURPOSE

While Learning Legacy primarily aims to gain support from prominent professionals in multi-billion dollar industries, additional merchandise has been created for community members interested in supporting the cause. Tote bags, shirts, and hats have been designed for purchase, with all proceeds directly contributing to the mission. These items serve not only as a means of fundraising but also as tools for spreading awareness about the organization.

EMPOWERING THROUGH EDUCATION

Staying true to Learning Legacy’s mission, the poster advertisements are tailored to resonate with specific industries engaged with, particularly focusing on the sports and music sectors in this campaign. Each poster highlights a respected educator from the community, along with a brief biography of their work. To ensure relevance, the design of each poster mirrors the aesthetic trends commonly seen in its respective industry. Furthermore, these posters are strategically placed in high-traffic locations like sports locker rooms and theater green rooms, maximizing visibility and impact in the hope of driving people to action.

LOGO LOCKUP

LOGO MARK

SECONDARY LOGO

DESIGN DETAILS

In designing this logo, I emulated a shield motif commonly found in sports logos. The primary logo features five shields forming a star, symbolizing teachers and children. The icons represent the various industries targeted by Learning Legacy. Each color was carefully selected to represent a specific industry. We selected the "Futura" typeface for its contemporary aesthetic, symbolizing the non-profit's mission of shaping brighter futures.

PROCESS SKETCHES

VIEW MORE PROJECTS

bottom of page