LEARNING LEGACY
non-profit advocating for teachers & education
brand identity
print design
merchandise design
event design
the brief
Craft a compelling campaign for an under-recognized cause, aiming to inspire advocacy and support among people through visually engaging materials.
the solution
Learning Legacy is a non-profit that provides a platform for individuals within multibillion-dollar industries to address the issue of underpaid and undervalued educators by supporting classrooms and schools financially. This non-profit was created myself to address the gap in education.
AN IMPACTFUL AFFAIR
To promote Learning Legacy, a gala was organized to raise awareness and attract individuals from various industries. Collateral items included personalized name tags with icons and colors representing attendees' industries, banners showcasing organizational icons, and invitations with RSVP and agenda cards for the event.
MERCHANDISE WITH PURPOSE
Learning Legacy also offers tote bags, shirts, and hats for purchase, with proceeds supporting the cause. These items raise funds and spread awareness in the community.
EMPOWERING THROUGH EDUCATION
The Learning Legacy posters target the sports and music industries, featuring respected educators with brief bios. Each poster reflects the aesthetic of its industry and is placed in high-traffic areas like locker rooms and theater green rooms to maximize visibility and inspire action.
LOGO LOCKUP
LOGO MARK
SECONDARY LOGO
DESIGN DETAILS
The logo features five shields forming a star, symbolizing teachers and children, with icons and colors representing targeted industries. The "Futura" typeface was chosen for its modern look, reflecting the non-profit's mission to shape brighter futures.
