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SCOOPS  & BUBBLES

spreading happiness one sweet treat at a time

brand identity

package design

campaign design

product photography

research

gallery installation

the brief

Create a contemporary and vibrant brand identity aimed at differentiating it from traditional ice cream shops and resonating with families and young adults. Emphasize fun, vibrancy, and approachability through memorable logos, bright colors and modern typography.

the solution

Scoops & Bubbles is an ice cream and soda shop, combining two sweet favorites for a fun and memorable time for young adults. The bright colors and logo were created to ensure that the brand personality and voice came though.

INDULGE IN SWEET TREATS

For Scoops & Bubbles, I crafted a campaign aimed at grabbing the attention and exciting young adults. The initial campaign was created to display a lively mix of colors, typography, and playful photos intended to ignite interest and spread joy. The goal was simple: to invite everyone into a realm of happiness where each visit promised a sweet treat.

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FLAVOR AND FUN

With the Scoops & Bubbles photography, the images echo the brand’s color palette and vibe. Backdrops were carefully selected to complement the brand’s colors, while each photo was crafted to highlight the intricate designs and delicious flavors of our soda and ice cream offerings. Through meticulous editing, we maintained the shop’s ambiance, ensuring a seamless continuation of our brand narrative. To add a personal touch and diversify our collection, we conducted a photoshoot, enriching our visual story.

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IMMERSED IN HAPPINESS

To immerse viewers in the world of Scoops & Bubbles, they felt and experienced the energy we aim to foster. The installation showcased the key elements of the business and brought the brand to life. Upon exiting, viewers were invited to enjoy some sweet treats, further enhancing their journey into the world of Scoops & Bubbles.

HEX: AECE83

CMYK: 35/4/63/0

RGB: 174/206/131

HEX: FED171

CMYK: 1/18/65/0

RGB: 254/209/113

HEX: B7ADD5

CMYK: 27/30/0/0

RGB: 183/173/213

HEX: F15A35

CMYK: 0/80/87/0

RGB: 241/90/53

HEX: A8DFF1

CMYK: 31/0/3/0

RGB: 168/223/241

HEX: F9C0C6

CMYK: 0/30/11/0

RGB: 249/192/198

HEX: 1299B8

CMYK: 79/23/21/0

RGB: 18/153/184

DESIGN DETAILS

Scoops & Bubbles embraces a vibrant and playful color palette, reflecting the joyful atmosphere of the business. The logo, featuring distinctive letters and an abstract mark, captures the same playful spirit as the chosen typeface, conveying a sense of whimsy.

PROCESS SKETCHES