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SCOOPS & BUBBLES
SPREADING HAPPINESS ONE SWEET TREAT AT A TIME
SUMMARY
Design a contemporary identity for an ice cream and soda shop that resonates with young adults and families. The brand should feel joyful, modern, and approachable through distinctive color, clear typography, and a flexible visual system.
SOLUTION
Scoops & Bubbles is built around moments of fun; shared over sweet drinks and cold desserts. The visual identity uses bright, optimistic color and a clean, recognizable logo to reflect the brand’s playful tone and casual atmosphere.
BRAND IDENTITY • RESEARCH • PRINT DESIGN • EDITORIAL DESIGN | ILLUSTRATOR • PHOTOSHOP • INDESIGN
INDULGE IN SWEET TREATS
To connect with a younger audience, I created a poster series that uses color, typography, and photography to communicate the spirit of Scoops & Bubbles. The work feels light and inviting, encouraging people to step into a moment of fun.
FLAVOR & FUN
The photography was developed in parallel with the brand visuals. I directed and styled the shoots to echo the color palette and tone of voice, using intentional backdrops and edits that bring focus to both product and personality.
IMMERSED IN HAPPINESS
The work culminated in a gallery installation, designed to immerse visitors in the brand’s world. The space presented core elements of the identity, from design to experience, and ended with a small treat; bridging the visual and physical story of Scoops & Bubbles.
MY ROLE | Designer & Photographer (Solo Project)