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VMC AUDIT

color strategy

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.

summary

VMC Drinks is looking to expand their drink line with two new flavors, releasing them about a year apart. For this, they needed a color audit done to determine which color they would assign their new flavors. I explored colors for Tamarind and Cucumber Lime flavored drinks.

Directing Designer: Eric Le

Designer: Felicity Andrews

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