VMC COLOR AUDIT

color strategy

SUMMARY

VMC Drinks is expanding its beverage line with two new flavors, to be released about a year apart. To support this, they required a color audit to help determine the most suitable color associations for each flavor. I conducted visual explorations for Tamarind and Cucumber Lime. The Tamarind flavor, officially launched as Tamarindo, was released in late April 2025, while Cucumber Lime is scheduled to launch in 2026.

The colors continued to developed after my internship concluded.

Directing Designer: Eric Le

Designer: Felicity Andrews

6139915_VMC_Color Audit_Presentation.jpg

VIEW THE PRESENTATION

Disclaimer: All photographs and images featured for Tamarindo are sourced from the VMC website and Instagram. I do not claim ownership or authorship of them. My contributions are limited to the can mockups and the color audit presentation.

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.