VOUVRAY CHARTER`
illustration and label designs
Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.
summary
As part of a new French wine, I was on the team to create a handful of materials to launch the brand. This brand had many names and territories designers were working on.
Six designers worked on this project.
Innovation Lead: Chelsea Nobbs
Designers: Bekah Van Vilet, Chelsea Nobbs, Ethan Niemeyer, Felicity Andrews, Kassidy Edeal, Laura Everest
Illustrations:
Drawn From Life
My first task with this innovation charter was to make illustrations. The team was exploring fun and whimsical label style and wanted illustrations to support the idea.
Label Designs:
Throne Appetit
I later designed a series of labels for the Throne Appetit territory of this charter. This territory focused on a more modern French approach to label designs.
Label Designs:
Your Excellency
While designing labels for the Throne Appetit territory, I was also optimizing label design in the Your Excellency territory design by Bekah Van Vilet and Kassidy Edeal. I found additional typefaces to use and experimented with different layouts.
Label Designs:
French
The last thing I designed for the Vouvray charter were a set of labels that were purely French. The team wanted to lean into the French aspect of the wine and design labels that were heavily Old World French.
