PROJECT INTRODUCTION
Wheels & Gears Bike Shop Brand Identity
2022
the challenge
Create a comprehensive brand identity for your chosen business. This includes developing a unique and visually appealing logo that represents the essence of the company and aligns with its values and target audience. The logo will be incorporated into various brand deliverables, including letterhead, business cards, envelopes, and a website. A cohesive color palette and type treatment will be selected to ensure consistency across all brand elements and reflect the desired look and feel of the company.
my solution
Wheels & Gears is an imaginative bike shop located in Aptos, California. The goal of the bike shop is to provide quick and reliable bike service to their customers while also having a friendly and welcoming environment. Since the shop is located near the beach, I wanted the look and feel of the business to match accordingly. By utilizing color and type I was able to emphasize both the location and goals of the business.
skills
branding, market strategy, logo design, layout and compostition
tools
illustrator, procreate, photoshop
course
graphic design: visual perceptions (gd ii) | fall 2022
taught by brett deboer
timeline
november 2022 | four weeks
BRAND EXTENSION
DESIGN DETAILS
color palette
PANTONE 7709 U
HEX: 66A5AD
PANTONE 7741 U
HEX: 639167
PANTONE 728 U
HEX: BC8F6F
typography
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