Apothic Renovation
Full Flavored & Smooth
SUMMARY
After years of consistent branding, Apothic underwent a full rebrand led by an external agency. This included a refreshed wine label and the launch of a new marketing campaign designed to modernize the brand’s visual identity across all consumer touchpoints.
Solution
I was responsible for designing a new suite of point-of-sale materials supporting Apothic’s brand renovation. Working under the guidance of a Creative Director, I followed updated brand guidelines to create retail displays, web banners, and a wide range of edited imagery for use on social and the brand’s website. These visuals were displayed both in stores nationwide and across key placements.
Deliverables
Photo Edits, Case Sleeve, Carton Rider, Web Banners, Shelf Talkers, Case Talker
My role
Design, Production Setup, Photo Editing
The Team
Felicity Andrews, Designer
Jesse Alvarez, Photographer
Gregory Sparks, Creative Director
Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets and work are property of the GALLO Winery corporation and their respective brands/affiliations. All thoughts and opinions are my own 🥂
© E. & J. Gallo Winery
