APOTHIC RENOVATION
FULL-FLAVORED & SMOOTH
ABOUT
After years of consistent branding, Apothic underwent a full rebrand led by an external agency. This included a refreshed wine label and the launch of a new marketing campaign designed to modernize the brand’s visual identity across all consumer touchpoints.
MY ROLE
I was responsible for designing a new suite of point-of-sale materials supporting Apothic’s brand renovation. Working under the guidance of a Creative Director, I followed updated brand guidelines to create retail displays, web banners, and a wide range of edited imagery for use on social and the brand’s website. These visuals were displayed both in stores nationwide and across key digital placements.
POINT OF SALE • WEB BANNERS • PHOTO EDITING | ILLUSTRATOR, PHOTOSHOP. & LIGHTROOM
CASE STACKER
SHELF TALKERS
WEB BANNERS
MY ROLE | Designer
PHOTOGRAPHY | Jesse Alvarez
DIRECTION BY | Gregory Sparks, Creative Director
Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.
© E. & J. Gallo Winery