ASSOCIATED STUDENTS OF THE UNIVERSITY OF THE PACIFIC

strategic marketing team

pamphlets

a-frames

social media

posters

typography

layout and composition

communication

summary

During my senior year at the University of the Pacific, I was a graphic designer for ASUOP’s Strategic Marketing Team, working alongside a team of nine creatives. This team included four designers, four photographers/videographers, and one director. In a fast-paced and collaborative environment, I played a key role in developing high-impact visuals, refining brand identity, and executing strategic marketing initiatives. Our weekly meetings fostered creativity, ensured alignment on projects, and encouraged constructive feedback, allowing us to continuously elevate our work.

POSTERS & STICKERS

To increase brand recognition and interest in the student government, I designed posters and stickers. These giveaway materials utilized the brand identity of ASUOP, while also being appealing to the student body. Two of my three posters were painted as murals in the university's dinning hall.

SOCIAL MEDIA & FLYERS

A main part of the graphic designer role at ASUOP is creating social media graphics and flyers for the events that happen within the student government. These deliverables taught how to work within branding guidelines while also making each event unique.

To view the ASUOP Instagram account, click here!

And to view the Arts & Entertainment account go here :)

Oasis

summary

At the beginning of each academic year, the programming board (ASUOP A&E) hosts a pool party for the student body. I designed the digital and print materials for this event in less than a week. The team wanted an illustrative design with pool floaties. This project was a fun way to kick off my time as a graphic designer with ASUOP.

tv graphic / flyers / a-frame / ig post & stories

Be Our Valentine

summary

ASUOP Arts & Entertainment hosted a Valentine's Day themed event for the student body. I created all the assets for the event in three days. The team wanted images to be utilized instead of just illustrations to create a fun collage style.

tv graphic / flyers / a-frame / ig post & stories

'Till the Next Roar

summary

The Student Leadership Involvement Center hosted an end of the year event to celebrate the graduating students. I created the flyers, A-Frame, and TV graphic for the event. Additionally, I designed a simple t-shirt design for students to tie dye.

tv graphic / flyers / a-frame / t-shirt design

WINDOW GRAPHICS

A new series the student government wanted to implement was themed monthly window graphics shown at the University Center. I was the designer for the graphics for two months. March showed Women's History Month, while in April we celebrated Sustainability, APID Heritage, and Pride Month together.