BAREFOOT REBRAND

materials for the barefoot rebrand

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.

summary

At the start of my internship, the Barefoot team had me explore different areas to support them in the Barefoot rebrand.

Typography study for the new brand guidelines
Equity activation brainstorming
Pole topper explorations
Barefoot equity lifeguard chair art and renders

Typography Study

As the Barefoot team finalized details in their new brand guidelines, I explored different type options that would be implemented and seen throughout different assets and materials in the future.

Directing Designer: Kassidy Edeal

Designer: Felicity Andrews

Equity Activation Brainstorming

To kickoff the launching of the Barefoot rebrand, the team looked at current in-market displays and researched how brands have implemented a rebrand.

Design Director: Gregory Sparks

Designers: Felicity Andrews, Morgan Buschman, Bekah Van Vilet

Project Manager: Esteban Riveras

Barefoot Equity Pole Topper Explorations

With the rebrand, Barefoot needed new equity materials. All POS materials were updated, and I was on the team for the pole toppers.

Design Director: Gregory Sparks

Designers: Felicity Andrews, Morgan Buschman

Project Manager: Esteban Riveras

Top Designs

Equity Lifeguard Chair Artwork & Renders

As in-store materials and structures were finalizing and being sent to production, I updated the artwork for the new lifeguard chair structure and revised the render.

Design Director: Gregory Sparks

Designer: Felicity Andrews

Project Manager: Esteban Riveras