DCP Podcast Rebrand
Disney College Program
SUMMARY
Since the Disney College Program Podcast Mini-Series has grown in popularity, the team decided to evolve it into its own standalone show while still being under the Life at Disney brand. This shift required a new visual identity that could establish it as an independent podcast while supporting its continued growth.
Solution
I developed a refreshed identity that positioned the podcast as a recognizable standalone podcast while maintaining alignment with the broader Disney College Program brand. The rebrand included new cover art, updated graphic elements, and refreshed video assets. The final system created a cohesive, polished look across audio platforms and video formats. The result is a scalable visual foundation that supports the podcast’s expanding audience and visibility.
Deliverables
Cover Art, Website & Video Assets
My Role
Ideation, Design, Motion Graphics
The Team
Felicity Andrews, Designer
Joshua Davila, Directing Designer
Destiny Enriquez, Account Manager
Christian Hui, Account Manager
Megan Williams, Content Producer
Behind the Scenes
I began the process by researching podcast cover trends and similar shows to identify opportunities for differentiation. From there, I sketched early concepts and designed more than 15 cover variations within the first week. After gathering internal stakeholder feedback, we selected several strong directions to test with our target audience.
Insights from that feedback directly informed the final design choice. Once approved, I adapted the cover art across all required platform specifications and formats, extending the identity into any needed supporting assets.
Please keep in mind, I do not own the rights to any of the work done at The Walt Disney Company. All assets and work are property of The Walt Disney Company corporation and their respective brands/affiliations.
© DISNEY ENTERPRISES INC.