POINT OF SALE & PRINT

MARK WEST, LOLLI, ORIN SWIFT & MORE

OVERVIEW

The GALLO Creative Services team develops point-of-sale and print collateral for national retail distribution. This includes coupons, shelf talkers, case stackers, carton riders, endcap displays, and in-store activations—supporting dozens of wine brands across grocery, liquor, and wholesale channels.

OVERVIEW

At GALLO, I focused on point-of-sale and print design, collaborating with senior designers, art directors, and account managers. My responsibilities ranged from refreshing existing creative to creating new layouts using established brand assets. Once approved, I prepared print-ready files, including spec and production setup. These materials were distributed at scale across grocery chains nationwide; requiring consistent, on-brand execution across high-volume output.

PRINT DESIGN | ILLUSTRATOR & PHOTOSHOP

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.