POINT OF SALE & PRINT

MARK WEST, LOLLI, ORIN SWIFT & MORE

OVERVIEW

The GALLO Creative Services team develops point-of-sale and print collateral for national retail distribution. This includes coupons, shelf talkers, case stackers, carton riders, endcap displays, and in-store activations—supporting dozens of wine brands across grocery, liquor, and wholesale channels.

OVERVIEW

At GALLO, I focused on point-of-sale and print design, collaborating with senior designers, art directors, and account managers. My responsibilities ranged from refreshing existing creative to creating new layouts using established brand assets. Once approved, I prepared print-ready files, including spec and production setup. These materials were distributed at scale across grocery chains nationwide.

PRINT DESIGN | ILLUSTRATOR & PHOTOSHOP

MARK WEST CASE STACKER

OFFSCRIPT BRAND BOOK & SHELF TALKERS • DIRECTION BY JOEL TUCKER, CREATIVE DIRECTOR

NEW AMSTERDAM ENDCAP DISPLAY • DIRECTION BY BAUB MERCURIO, SR. DESIGNER

LOLLI CARTON RIDER • DIRECTION BY GREGORY SPARKS, CREATIVE DIRECTOR

ORIN SWIFT SHELF TALKERS & CASE SLEEVES • DIRECTION BY JOEL TUCKER, CREATIVE DIRECTOR

DARK HORSE SHELF BLADES, CASE TALKERS, & CARTON RIDERS

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets are property of the GALLO Winery corporation and their respective brands/affiliations.