Point of Sale & Print

Mark West, Lolli, Orin Swift & More

SUMMARY

The GALLO Creative Services team develops point-of-sale and print collateral for national retail distribution. This includes coupons, shelf talkers, case stackers, carton riders, endcap displays, and in-store activations—supporting dozens of wine brands across grocery, liquor, and wholesale channels.

At GALLO, I focused on point-of-sale and print design, collaborating with senior designers, art directors, and account managers. My responsibilities ranged from refreshing existing creative to creating new layouts using established brand assets. Once approved, I prepared print-ready files, including spec and production setup. These materials were distributed at scale across grocery chains nationwide.

Deliverables

Case Sleeves, Carton Riders, Shelf Talkers, Shelf Blades, End Cap Display

My Role

Designer

Various Direction By

Gregory Sparks, Creative Director

Joel Tucker, Creative Director

Baub Mercurio, Senior Designer

Please keep in mind, I do not own the rights to any of the work done at GALLO. All assets and work are property of the GALLO Winery corporation and their respective brands/affiliations. All thoughts and opinions are my own 🥂