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BEHIND THE SCENES
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THE GILDED BOOKSHELF HOTEL

SUMMARY

Develop a series of advertisements built on metaphor to unify a brand visually and narratively. Each piece reinforcing the story and character of the chosen brand.

SOLUTION

The Gilded Bookshelf Hotel is a destination for travelers who seek something beyond the ordinary. Designed for readers, explorers, and memory-makers aged 25–38, the brand leans into a literary and art deco blend. The visual identity features a warm palette drawn from period references, and monoline illustrations that echo the geometry and ornament of 1920s design.

BRAND IDENTITY • RESEARCH • PRINT DESIGN • EDITORIAL DESIGN | ILLUSTRATOR • PHOTOSHOP • INDESIGN

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NOVEL MARKETING

The campaign lives across multiple formats; posters, subway placements, airport ads, and billboards. Each piece uses metaphor-driven imagery and editorial tone to immerse passersby in the hotel’s world before they ever check in.

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BEYOND THE PAGE

Supporting brand collateral helps extends the identity. Branded credit cards, key cards with literary quotes, custom wine labels, and in-room pieces like door hangers function as both utility and keepsake. These details add an extra layer to the guest experience. Small, intentional touches that make your stay a bestseller.

THE STORY UNFOLDS

To share progress with stakeholders, the hotel’s annual report offers a detailed look at financials and future plans. Designed across a 10-column grid, the 58-page document balances data and visual clarity. The layout allows for variation and pace, while photography and illustration build context and narrative throughout.

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MY ROLE | Designer (Solo Project)

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