THE GILDED BOOKSHELF HOTEL
SUMMARY
Develop a series of advertisements built on metaphor to unify a brand visually and narratively. Each piece reinforcing the story and character of the chosen brand.
SOLUTION
The Gilded Bookshelf Hotel is a destination for travelers who seek something beyond the ordinary. Designed for readers, explorers, and memory-makers aged 25–38, the brand leans into a literary and art deco blend. The visual identity features a warm palette drawn from period references, and monoline illustrations that echo the geometry and ornament of 1920s design.
BRAND IDENTITY • RESEARCH • PRINT DESIGN • EDITORIAL DESIGN | ILLUSTRATOR • PHOTOSHOP • INDESIGN
NOVEL MARKETING
The campaign lives across multiple formats; posters, subway placements, airport ads, and billboards. Each piece uses metaphor-driven imagery and editorial tone to immerse passersby in the hotel’s world before they ever check in.
BEYOND THE PAGE
Supporting brand collateral helps extends the identity. Branded credit cards, key cards with literary quotes, custom wine labels, and in-room pieces like door hangers function as both utility and keepsake. These details add an extra layer to the guest experience. Small, intentional touches that make your stay a bestseller.
THE STORY UNFOLDS
To share progress with stakeholders, the hotel’s annual report offers a detailed look at financials and future plans. Designed across a 10-column grid, the 58-page document balances data and visual clarity. The layout allows for variation and pace, while photography and illustration build context and narrative throughout.
MY ROLE | Designer (Solo Project)
