THE GILDED BOOKSHELF HOTEL
SUMMARY
Develop a series of advertisements built on metaphor to unify a brand visually and narratively. Each piece reinforcing the story and character of the chosen brand.
SOLUTION
The Gilded Bookshelf Hotel is a destination for travelers who seek something beyond the ordinary. Designed for readers, explorers, and memory-makers aged 25–38, the brand leans into a literary and art deco blend. The visual identity features a warm palette drawn from period references, and monoline illustrations that echo the geometry and ornament of 1920s design.
BRAND IDENTITY • RESEARCH • PRINT DESIGN • EDITORIAL DESIGN | ILLUSTRATOR • PHOTOSHOP • INDESIGN
NOVEL MARKETING
The campaign lives across multiple formats; posters, subway placements, airport ads, and billboards. Each piece uses metaphor-driven imagery and editorial tone to immerse passersby in the hotel’s world before they ever check in.
THE STORY UNFOLDS
To share progress with stakeholders, the hotel’s annual report offers a detailed look at financials and future plans. Designed across a 10-column grid, the 58-page document balances data and visual clarity. The layout allows for variation and pace, while photography and illustration build context and narrative throughout.
MY ROLE | Designer (Solo Project)
