THE SOCIAL KITCHEN
COME EAT TOGETHER
SUMMARY
Build a full visual identity for a new restaurant concept, covering everything from logo to packaging. Create a cohesive system that reflects the restaurant’s values and leaves a lasting impression on guests.
SOLUTION
The Social Kitchen is designed as a welcoming space for connection; built for young adults, families, and anyone gathering around good food. The menu emphasizes locally grown, sustainably sourced ingredients, and the identity supports that mission through accessible, thoughtful design.
BRAND IDENTITY • PRINT DESIGN • LAYOUT & COMPOSITION | ILLUSTRATOR • PHOTOSHOP • INDESIGN
A FLAVORFUL JOURNEY
The Social Kitchen menus offer diverse options, designed with brand colors and logo motifs for easy navigation. Each item includes descriptions and clear pricing, with popular dishes highlighted for convenient ordering.
THE SOCIAL KITCHEN EXPERIENCE
To extend the brand beyond the restaurant, I developed custom to-go packaging with playful copy rooted in the brand voice. From bags to boxes, each piece reinforces the tone: warm and community-focused.
DESIGN DETAILS
The identity is anchored by a palette that feels fresh and social— balancing energy with comfort. Typography plays a key role: friendly, clean letterforms with unique ligatures bring personality while staying highly legible across formats.
BEHIND THE SCENES
MY ROLE | Designer (Solo Project)
